This project involved a semester-long deep dive into the issue of housing affordability in Manitoba. The goal was to create an advocacy campaign that raised awareness and advocated for improved social housing policies.
Challenges and Solutions:
Juggling this long-term project alongside 7 other courses required strategic planning. I overcame this by prioritizing tasks and creating achievable deadlines.
Image Sourcing: Stock photos weren't an option. The solution: simple street photography with color grading that effectively conveyed the theme of frustration and lack of resources.
User Research:
I meticulously reviewed government forms, census data, and news articles to understand housing trends, demographics, and the current state of rent control. Global Perspective: I researched housing policies in other provinces and globally, specifically successful programs like Vienna's overhaul.
Proposal Development:
Compelling Narrative: The initial phase focused on crafting a strong thesis backed by evidence. This would inform the design of a 4-page booklet, website landing page, and cover, all aimed at presenting a clear and objectiveargument.
Dual-Target Strategy: The project addressed two audiences: policymakers and the general public.
Policymaker Booklet: A professional design and carefully chosen words ensured a serious tone and avoided bias when presenting findings to policymakers.
Public Website: Inspired by bold, impactful designs like Rebel content, the website aimed to build trust and community through strong visuals, powerful language, and a call to action.
Conclusion
While the project was a mock design, the comprehensive research phase provided a solid foundation for the design decisions. This project proved invaluable preparation for future projects requiring extensive research and long-term planning.
