The BODYARMOR® Packaging Redesign project created a fresh packaging design for the sports drink. The new design hit store shelves on bottles, and advertisements featuring it appeared on various social media platforms. They also placed eye-catching posters in high-traffic areas.
Personal project: Redesign concept inspired by BODYARMOR© Sports Drink. Created for college assignment purposes.
DISCLAIMER: This project is a personal design exercise not affiliated with or endorsed by BODYARMOR©.
The original BODYARMOR© packaging was crowded with text, burying the product itself behind a busy design. Images of fruit were obscured by the logo, and the overall impression was cluttered and overwhelming.
Our redesign tackles these issues head-on. We've streamlined the text hierarchy, giving the product center stage. The logo now has breathing room, and impactful messaging with bold text and colors highlights the key benefits. We've even replaced some text with clear icons for an even more eye-catching design.
In conclusion, recognizing that the original BODYARMOR© packaging felt cluttered and overwhelmed consumers, we embarked on a redesign. This refresh prioritizes clear communication and a targeted aesthetic, ensuring the product stands out on shelves. By minimizing text and utilizing bold visuals and icons, we've created a more visually appealing and informative package that effectively speaks to athletes and highlights Body Armor's value proposition.
